New CID Cosmetics i – flutter Mascara – Black 8ml

RRP £18.50

I picked up this mascara at a recent event at Imagine Blofield in Norfolk. They had an evening organised with CID cosmetics to demonstrate how make-up should be applied, with lots of helpful tips. The evening was £20 and it included use of the spa. They also a nice add on of £10 off any products you bought on the night. Imagine spa do many of these nights and I highly recommend them. CID make-up is available for retail at their spa.

I am really loving this mascara as it’s not a heavy mascara, it goes on in layers. They recommend two or three light applications instead of one thick gloopy application leaving a little drying time in between applying the i-flutter mascara layers. It isn’t like many mascaras where you have to swipe the excess off on the side of the tube before using it. This i-flutter mascara goes on lightly and it’s drier so clings to each natural eyelash really well. I personally found I got the best results after using it a few times, so I got used to applying it.  Best way to apply is with zigzag motion across your lashes. The mascara lasts all day and seems semi-waterproof, but still easy to remove at the end of the day. There are no clumps with this mascara. As it’s only semi-waterproof you do need to check for the odd bit that doesn’t stay in place all day sadly.

The packing is very appealing and they have obviously spent a great deal of time and money on their branding and marketing. The i-flutter mascara comes in a very stylish silver tube in a neat white box. The logo is very slick. Personally I don’t like that it’s called i-flutter as it’s a pet hate of mine to name everything ‘i’ something… just a bit too Apple for me.

My friend Emma bought a lip gloss, tint and some other bits from them. All their products are fantastic, but it’s not a make-up range for you if you are on a budget. It’s very easy to spend a small fortune. Their lip gloss comes with a handy torch to make application when you are out easier. However the price does reflect this.

 

 

 

Made in Italy. 12 months to use the product once opened.

Product review by bblogger Elizabeth Smith Beauty. I have taken no payment to do this blog review. All thoughts are my own. I would love to know your thoughts on the i-flutter mascara if you have tried it too.